Our Story

kind, safe and clean is what we're all about

The journey began on a search for natural and safe cleaning products. On the journey we found a market full of products full of bad stuff.


Most of these products seemed hazardous to adults let alone babies, so we made it our mission to create a kind, safe and effective range of cleaning products formulated specially

for babies.

We ensured that our special formulations worked on baby messes, eliminating those baby smells, spill and spit up marks, milky films and odours and bacteria after dummies get dropped on the floor.


And so mimu was born.


Each product is made with only natural ingredients that are eco-friendly, biodegradable, vegan and free of SLES, parabens, phosphates, phthalates, formaldehyde, optical brighteners and alcohol as well as dyes and synthetic  fragrances.


We are kind to the world, kind to the environment, gentle on baby and never ever test on animals.


Now baby can explore, play, grow and mess without any worry.


Love your baby, love mimu.